BRAND STORY

THE FOUNDER OF NOESA

The founder of NOESA, Gerd Gerken, is not only a well-known scholar in Europe, but also an authority on “Mind Design.” He used to be the consultant of Helmut Kohl, Germany’s ex-prime minister. The presidents of top 6 banks worldwide as well as some international brands were also his customers, including VW, AUDI, Porsche, and IBM. During the process of therapy, Gerd found that both of his customers’ appearances and minds became healthier and prettier. Therefore, he started a long-term experimentation with 3 scientists awarded to Nobel Prizes and hoped to insert familiar concepts in skincare filed, finally he founded NOESA in 2004.